Milan, 9th January 2008 – Epipoli SpA the leading CRM company has acquired 60% of the shares of Noustat srl, a business intelligence company with 15 years of experience in company data analysis and complex forecast system development.

This acquisition provides excellent basis for continuing growth in marketing strategy and customer relationship management (CRM) offering the possibility to understand and anticipate market trends through the implementation of analytical methods based on statistics, mathematics and physics.

“Nowadays it is essential to synthesize rapidly and in the best possible way the information provided be increasingly well-constructed data banks like, for instance, those produced by loyalty cards. Our experience in CRM project management and Noustat special know how enables our company to better support companies to deepen knowledge of their clients and develop and deliver tools in order to realize concrete and reasoned objectives”  Epipoli’s President, Gaetano Giannetto, stated.

“Our entry into Epipoli features enormous potential and synergy. We will have the opportunity to apply our innovative  scientific models to CRM. Moreover, the combination of two teams of great skill, enthusiasm and experience will certainly lead to  important achievements”  Noustat’s President, Maurizio Sanarico, stated.

Food and Non food retailers are the two business areas which will immediately take advantage of the new synergy with Noustat.  Loyalty programmes aiming at acquiring, retaining  and winning back lost  customer loyalty, will be developed implementing sophisticated methods to track customer response, customer behaviour segmentation and forecast of risk of loss of single customer.

Maurizio Sanarico has become Senior Vice President of Epipoli and will lead the business unit “Advanced Modeling and Market Research”.