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Canon Wins the National Innovation Award for project Passion Suite, with help from Epipoli

Canon Wins the National Innovation Award for project Passion Suite, with help from Epipoli

The award confirms that the gift card is an innovative way to deliver and distribute services.

June 14, 2011 – Last June, at the Palazzo del Quirinale, in celebration of the Day of Innovation and in the presence of President Giorgio Napolitano, Canon won the prestigious “Innovation in Business Award” for the program Canon Passion Suite. The program consists of a package of services designed to meet the demand of photo enthusiasts that want to improve their technique or take advantage of solutions dedicated to photographic printing.

The Passion Suite Services are divided into 4 families: Canon Academy, CanonCare Extension, Canon Experience, and Canon Photolab.

When Canon came up with the project they felt Epipoli was the right company to support the operational and strategic plan. “We were looking for a partner to bring our idea to life, and after careful analysis of the market and gift cards in particular, we felt Epipoli would be the ideal partner to move ahead with the new Canon services” said Mogens Jensen, Marketing Director Canon Italy, at the June 21st press conference announcing the prize.

In support of this ambitious project Epipoli developed the software platform for card sales. In collaboration with 3 other Canon Italy partners, Epipoli also developed the software that allows users access to the reservation once the service has been purchased (

Gaetano Giannetto, founder and president of Epipoli said “It’s been an honor to partner with a company like Canon that, in addition to being a large corporation, is made up of highly professional managers with an unusual entrepreneurial approach.”.

Epipoli is the leader in Italy and Europe in the gift card market. In addition to Canon, Epipoli has worked with other leading companies such as Alpitour, Banco Alimentare, Best Western, iTunes, Mediaset, Mondadori, RCS, Stroili Oro, TIM, and Unicef. In terms of gift cards Epipoli has distributed cards from Carrefour, Darty, Esselunga, Feltrinelli, Iper, Gigante, Metro, Selex, SGM Marco Polo, and Supermedia.

The President of the Italian Republic, Giorgio Napolitano, handing over the National Innovation Award to Stefano Zenti, Managing Director Canon.

From left: Stefano Zenti, Managing Director – Canon Gaetano Giannetto, Chief Executive Officer Epipoli – Marco Dusi, Service Marketing Manager Canon.

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