Tel. +39 0245495135

Why Loyalty Card Data?

Why Loyalty Card Data?

  • Most precise data available down the household level
  • 80% of consumers have loyalty cards which accounts for almost all consumer activity
  • Epipoli has access to valuable and anonymous information on the purchase behavior of more than 18 million consumers
  • Can measure how marketing and promotional activities, as well as changes in price, impact buying behavior
  • Can identify and anticipate trends related to consumer buying behavior and define specific strategies
  • Unlike panel research which is projected based on a small group of consumers, loyalty card data is ideal for products with low penetration, new product launches, and niche products
  • Provides the most up-to-date and lowest level purchase behavioral data available. Loyalty card data combines the individual UPC, consumer, consumer receipt, date of purchase, and store.


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Where we are

EPIPOLI S.p.A
Innovation Marketing Group
Viale Edoardo Jenner, 64
20159 Milan - Italy
Tel: +39 02 45495135
Fax: +39 02 68967826
Contact us

Customer Care:
+39 393 EPIPOLI
(+39 393 3747654)