Tel. +39 0245495135

Why Loyalty Card Data?

Why Loyalty Card Data?

  • Most precise data available down the household level
  • 80% of consumers have loyalty cards which accounts for almost all consumer activity
  • Epipoli has access to valuable and anonymous information on the purchase behavior of more than 18 million consumers
  • Can measure how marketing and promotional activities, as well as changes in price, impact buying behavior
  • Can identify and anticipate trends related to consumer buying behavior and define specific strategies
  • Unlike panel research which is projected based on a small group of consumers, loyalty card data is ideal for products with low penetration, new product launches, and niche products
  • Provides the most up-to-date and lowest level purchase behavioral data available. Loyalty card data combines the individual UPC, consumer, consumer receipt, date of purchase, and store.


Where we are

Innovation Marketing Group
Viale Edoardo Jenner, 64
20159 Milan - Italy
Tel: +39 02 45495135
Fax: +39 02 68967826
Contact us

Customer Care:
+39 393 EPIPOLI
(+39 393 3747654)