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News from the Gift Card Market

News from the Gift Card Market

Milan, October 10, 2011 – Epipoli, the European leader in the gift card market, has products in more than 50,000 supermarket and specialty retail outlets.

In 2011 the company launched the Epipoli Pre-Paid Gift Card, an “open loop” card meant to be used for internet purchases and at the more 32 million locations worldwide that accept MasterCard. This gift card is present in some of the most important banners within the Italian retail landscape.

The gift card is also available on the Epipoli e-commerce site

Here users can find the most popular products: magazine subscriptions, gym memberships, music downloads, weekends, experience packages, and much much more. Access is simple and fast, and the product is quickly activated because the consumer receives real-time instructions via email.

The most recent success story was with Canon. With the support of Epipoli, Canon was awarded the Italian Prize for Innovation for their project Passion Suite, which involved the launching of 21 gift cards in major and specialized retail outlets. The award was presented by Italian President Giorgio Napolitano.

The innovative spirit and accumulated experience through the years has allowed Epipoli to acquire the right skills to support all those involved throughout each part of the process:

1. Technological platform and gift card flow activation
2. Accounting, inventory management, and reporting
3. Creative, printing, logistics, production, and product distribution
4. Branded packaging and display production
5. Marketing, advertising, and promotions
6. Merchandising and personalized per store planogram management
7. CRM and consumer insights

Epipoli, one of the leading companies in the field of international relationship marketing, was founded in 2000 and specializes in CRM, advanced modeling and gift cards. These acquired skills make it a true “one stop shop” company in the areas of consumer interaction and consumer insight.

In 2005 Epipoli acquired a company specializing in solutions for data management, card production, and card fulfillment. This acquisition enables Epipoli to manage all phases of the process.

Finally, Epipoli is able to make deliveries to distribution centers or individual stores through the use of a 2,000 sqm distribution and logistics facility.

Headquartered in Milan, Epipoli has operations in Italy, France, Germany, Greece, and Spain through various subsidiaries and partners.


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