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COMMENTS BY FERRERO  


The analysis system developed by Epipoli, based on the use of Loyalty Cards, is the best possible simulation in the analysis of the launch of a new product, both for an operative evaluation of the variables in the marketing mix, and as the best approximation of the “behaviour scan” model. This has allowed us to properly and successfully appraise the anticipated volume results of our new product introduction.

Ferrero – Marketing Research Department



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