|
| RELATIONSHIP MANAGEMENT |
LOYALTY
|
First, market and consumer analyses are carried out to understand the company’s positioning and to verify the coherence of its actions with its objectives. The phase of defining the right tools for acquiring, maintaining and recovering client loyalty is begun with the adoption of a loyalty programme supported by co-marketing and communications plans.
Epipoli has identified four phases:
 Analysis phase, to know the Clients, the Targeting
Strategic phase, to define the Loyalty Strategy
Operational phase, to carry out the Loyalty Programme
Monitoring phase, to evaluate results through the Epipoli Loyalty Scorecard
The type of loyalty programmes that Epipoli employs are: Value Card, Formula Club, Rewards Catalogue and Incentive Programmes.
At Epipoli, we believe that to develop a successful Rewards Catalogue it is important to select exclusive products and services rather than “objects and tools” that can normally be found on the shelves. Epipoli has signed partnership agreements with the parent companies of exclusive brands and designers. In this way, the perceived value of the catalogue is drastically increased, differentiating it from the competition.
|
|up|
|
|
