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INTERPRETATION
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We measure real potential by client, by sales outlet or by product, comparing data coming from various sources.
What distinguishes Epipoli’s work is the cross referenced system of data analysis through the use of both classical statistical analysis and cutting edge techniques (data mining, expert systems, latent variables, neural networks . . .) which support companies in projecting volume or in planning the response to a specific promotional, marketing or media activity. Therefore, the reference benchmark is well-defined: real market and real values allow companies to navigate data bases with easy-to-use tools that generate dynamic reports which correspond to user needs.
Thanks to the support of technological and statistical specialists, the data is converted into marketing indicators which allow companies to create offers which are increasingly targeted and, therefore, more effective.
Epipoli Store Performance Management - ESPM™ is the system patented by Epipoli which will enhance your sales activity through a course of analysis that identifies a store’s real potential by category, brand and supplier, starting with the data by reference and the situation of the assortment.
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