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Have you ever compared the dance of the bees to market research? In the great field of consumption, everything may seem random, but it is not so: the choice of each single flower hides a highly fascinating reasoning process.
Consumers are like scout bees: their purchasing behaviour is a dance from flower to flower where nothing is accidental. Unconsciously, they are the company’s sense organs: the choice of one flower rather than another provides us with precise, advanced technical information that helps us to focus our approach.
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Whether you wish to analyse purchasing behaviour to better profile target clients, or to monitor the effectiveness of your assortment and promotions, marketing’s innovative research and analysis techniques provide an objective and measurable method for effectively reaching your objectives.
Using scanner technology to gather sell-out data for each product in each store and comparing it with the data from transactions made with loyalty cards allows for the measurement of the real performance of each product, the category and the elements in the marketing mix. This is far more effective then the imprecise logic of analysis based on the concept of panels and lifestyle.
Using both classical statistical analysis and cutting edge techniques (data mining, expert systems, latent variables, neural networks...), Epipoli offers a variety of solutions for acquiring useful information on the reference market and on consumers to effectively understand the role of every marketing stimulus.
Marketing Research Manager:
Lalla Guadagnino
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