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| WHY EPIPOLI |
THE SALES OUTLET
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The sales outlet, entertainment site.
The role of the sales outlet has changed over the years, from a place of simple commercial exchange to a space where shopping is combined with entertainment and clients “live” the values of the brand that hosts them. A real all-around purchasing experience, both sensorial and emotional.
The image that a client has of a sales outlet is the synthesis of his previous purchasing experiences and the elements that entered into play during each of these. To plan a sales outlet that “works,” it is necessary to plan a process that satisfies the desired perceived image and the design of the purchasing experience from the practical and emotional points of view.
If we close our eyes and think of a sales outlet, we often imagine the same place that we are accustomed to: nothing new, the same old container of merchandise. There is little emotion, few signs of innovation. Nevertheless, through new communication tools and models, the competitive battle between Store loyalty and Brands loyalty has moved into the sales outlet. It has become fundamental, then, to win the space in the mind of the consumer at the time of purchase. The shelf must clearly communicate objectives and interact with the consumer.
Whether you have a bank, a supermarket or a gas station, it is necessary to protect the shelf space and bring the purchasing phase to life so as to offer a precise calling card of the sales outlet. The store is becoming a centre for services, not only products, with different users during various time slots. Technology supports this dynamic transformation, integrating the static space of the sales outlet with dynamic and interactive tools.
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