|
| RETAIL MANAGEMENT |
| |
 |
- Tell the truth. Since you have grown up you have found fewer places where you feel well. Perhaps your eyes have changed, or perhaps it is the places, that have less and less magic in them. Our idea of a sales outlet is a place where exciting can happen. We can even feel like we are people again. Every sales outlet must communicate and interact. Epipoli has the ability to transform the shopping experience into a relationship system in which even the store employees play an active role in creating a unique buying experience. -
|
|
Over the years, the strategic role of the sales outlet has changed: from a place of simple commercial exchange, it has become, or should become, a space where shopping is combined with entertainment. The challenge is to succeed in managing a group of complex and interdependent variables like the store concept, the brand loyalty, the assortment, the catchment area and clients’ purchasing behaviour.
Epipoli has implemented a series of solutions that lead to a model of direct contact with the consumer and that touch and stimulate the five senses. From business intelligence to planning the sales outlet, from managing display and merchandise spaces to real time communication with the client: actions that centre on the goal of an effectively designed purchasing experience able to capture the consumer’s imagination.
Retail Management Manager:
Gaetano Giannetto |
|up|
|
|
